The year 2019 witnessed a flurry of exciting releases from Givenchy, a house renowned for its luxurious cosmetics and fragrances. This article delves into the diverse range of limited-edition products launched that year, focusing on the lipsticks, specifically mentioning the "Son Givenchy" line and its variations, alongside the complementary releases of fragrances and other makeup collections that contributed to the overall luxurious experience Givenchy offered its clientele. We'll explore the specific shades, the marketing strategies employed, and the overall reception of these limited-edition offerings.
The Allure of Limited-Edition Son Givenchy:
The allure of a limited-edition product lies in its exclusivity and the fear of missing out (FOMO). Givenchy expertly leveraged this psychological principle in 2019, releasing several limited-edition variations of its popular Son Givenchy lipstick line. While the exact shades and names aren't fully specified in the provided data, the reference to "Son Givenchy 37 Rogue Graine Đỏ Tươi Quyến Rũ" (which translates to "Son Givenchy 37 Red Seed Fresh Seductive") hints at a vibrant red shade being part of this special release. This, coupled with mentions of a "24 BỘ SON DƯỠNG GIVENCHY ĐẶC BIỆT!" (which suggests a special set of 24 Givenchy lip care products), indicates a significant focus on lip products within the limited-edition offerings. The price point of $50.10 for a single item, while not explicitly tied to a specific product, suggests a premium positioning consistent with Givenchy's luxury brand image.
The absence of precise details on individual shades within the Son Givenchy Limited 2019 collection leaves room for speculation. However, we can infer a likely strategy: Givenchy likely released a curated selection of shades reflective of seasonal trends and popular color palettes. Considering the mentions of both Fall and Holiday collections, we can anticipate the inclusion of deep berry tones, rich reds, and perhaps some more muted, sophisticated nudes for autumn, transitioning to bolder, more festive shades for the holiday season. The "Rouge Graine" shade, with its vibrant red hue, likely fit well within this range, possibly acting as a flagship shade for the collection.
Beyond the Lipstick: A Holistic Luxury Experience:
The limited-edition Son Givenchy lipsticks didn't exist in a vacuum. Givenchy’s 2019 strategy encompassed a broader luxury experience, extending beyond individual products to curated collections. This is evident through mentions like "Givenchy Holiday 2019 Le Rouge Mini Lipstick Set," indicating a cohesive set of mini lipsticks designed for gifting or self-indulgence. The review of this set likely highlighted not only the individual shades but also the overall presentation – the packaging, the compact size, and the overall luxurious feel. This holistic approach aimed to create a memorable and desirable experience, reinforcing the brand's image as a purveyor of high-end beauty.
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